GOOGLE ADWORDS EDITOR 101: ADWORDS EDITOR TUTORIALS, TIPS & RESOURCES

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If you’re using Google AdWords to lớn promote your br&, you might find that you need the ability lớn manage your campaigns offline every now and then. Fortunately, you can vị that with the AdWords Editor.

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A Complete Overview of the AdWords Editor


That’s because AdWords Editor is a downloadable application. It runs on your local workstation, not in the cloud.

When you’re done making local edits and baông chồng online, you can synchronize the changes you made in AdWords editor with your AdWords tài khoản.

Also, AdWords Editor can save you time. That’s because it enables you to lớn mass-edit và bulk create campaigns, ad groups, & từ khoá.

If you want to lớn learn how to lớn maximize your productivity with AdWords Editor, read on.

AdWords Editor Starts With a Download

Before you can use AdWords Editor, you have lớn tải về it. Fortunately, you can bởi vì that with just a couple of clicks.

Be patient during the installation process. It might seem like your PC isn’t doing anything, but it’s installing the software.

When the installation is complete, you’ll have sầu to lớn launch AdWords Editor manually. Unlike many other installation routines, this one won’t launch the application for you.

If you’re on a Windows platkhung, you’ll likely have lớn cliông chồng the “Start” inhỏ in the lower, left-hand side of the screen và launch AdWords Editor from the display menu that appears.

Once you’ve sầu launched the application, you’ll have sầu lớn go through an initial thiết đặt procedure. Most of it is intuitive sầu (like selecting the language you want to lớn use).

Another “standard procedure” that you’ll follow is accepting the license agreement. Make sure you scroll all the way down through the terms & conditions so that you can click on the “Accept” button.

It Continues With a Second Download

At this point, all you have is the AdWords Editor application. You don’t have any account data.

You need to tải về that data.

Click on “Accounts” from the menu at the top. Then select “Add.”

Alternatively, you can clichồng on the big “+ ADD” button towards the top.

AdWords Editor will ask if you want lớn sign in with Google Chrome or inside the phầm mềm. If you’re already signed inkhổng lồ Google with Chrome, you can probably save a few seconds by signing in that way.

If you sign in with the tiện ích, you’ll need to enter your credentials manually. Use your Gmail address and password.

Once you’re signed in, AdWords Editor will tải về your campaign data. Now you have sầu something that you can work with!

AdWords Editor User Interface

The UI in AdWords Editor is pleasantly intuitive. If you’re already familiar with AdWords chiến dịch structure, you shouldn’t have sầu any problem using it.

In the upper, left-hand corner of the screen you’ll see the campaign hierarchy in a pane labeled “Campaigns.” At the top of that hierarchy you’ll see your trương mục displayed as your Gmail address.

Expand that by click on the twistie. Below it, you’ll see your campaigns.

Keep in mind: you’ll see campaigns that aren’t running any more. That’s okay, though, because that’s what you would see if you were in the AdWords platform.

In other words, AdWords Editor is mimicking the cloud application. That’s what you want.

Click on the twistie next to any one of your campaigns and you’ll see the Ad Groups for that chiến dịch.

AdWords Editor Manage Box

Just below the Campaigns panel on the left-hvà side of the screen, you’ll see the Manage panel. The info displayed in that panel will reflect the tài khoản that you clicked on in Campaigns.

Right now, you probably only imported one tài khoản, so the detail for that tài khoản will appear in the Manage panel.

At the top of the Manage panel, you’ll see the word “Campaigns” followed by a number in parentheses. That number indicates the number of campaigns associated with the trương mục.

Click on “Campaigns.” In the middle of the screen, towards the top, you’ll see a danh sách of all your campaigns in a table.

Click on any one of the campaigns and in the panel just below you’ll see detailed information about the chiến dịch that you can edit. That’s where you’d make local changes lớn the chiến dịch that you’ve selected.

Keep in mind that the editable info is in a tabbed form. Be sure khổng lồ cliông chồng on different tabs to lớn see what you can edit.

It’s likely that most of what you’ll want to lớn edit is on the first tab (“Edit selected campaigns”).

Baông chồng in the Manage panel, clichồng on “Ad Groups” in the Manage panel. It’s just below “Campaigns.”

In the middle of the screen, you’ll see a các mục of your ad groups in a table. Again, you can click on any ad group và edit its detail in the pane below.

Next, click on “Keywords” below “Keywords & targeting.” In the Manage panel. In the middle of the screen towards the top, you should see a menu of all your keywords.

Again, you can click on any single keywords and view detailed info about it in the panel below. You can persize edits as well.

In addition lớn từ khoá, there are a few other items you can look at below ‘Keywords & targeting”:

Negative sầu keywordsLocationsNegative locationsPlacements

AdWords Editor Shared Library

Below the “Manage” panel, you’ll see a collapsed panel labeled “Shared Library.” Clichồng on the twistie to expvà it.

As the name implies, the Shared Library allows you lớn add và modify info related to multiple areas of your account. It’s a time-saver because it allows you lớn enter data in one place instead of across multiple campaigns.

Specifically, you can use the Shared Library khổng lồ manage:

Shared sitelinksShared Hotline extensionsShared callout extensionsShared tiện ích extensionsShared nhận xét extensionsShared structured snippet extensionsShared location extensionsShared price extensionsShared promotion extensionsLabels

AdWords Editor Custom Rules

Below the Shared Library panel, you’ll see a collapsed panel labeled “Custom Rules.” Clichồng on the twistie to lớn expand it.

In the middle of the screen, you’ll see a number of “Built In” custom rules. Those are rules that Google has created for you.

Take a look at the “Name” column in the table. There, you’ll find a descriptive name for each rule. Examples include: “Fewer than 4 sitelink extensions,” “Not targeting tìm kiếm partners,” and “Manual bidding.”

If your campaigns aren’t violating any of those rules, you should see all green circles on the left-hand side of the table. If you are violating one or more of the rules, you’ll see some yellow or red icons.

Click on a rule in the table and you’ll see detail about it in the panel below. You can edit the rule in that panel as well.

You can also add your own custom rule by clicking on the “Add Custom Rule” button at the top.

Synchronizing Your AdWords Editor and AdWords Account

Remember, even though you have sầu AdWords Editor, you can still update your campaigns online in the cloud. When you do that, you have lớn pull down those changes.

The process of ensuring that your local AdWords Editor has the same data as your AdWords trương mục is called synchronizing.

Fortunately, it’s easy lớn keep the two in sync. At the very top of the user interface, you’ll see a drop-down that reads “Get Recent Changes.” Click on that drop-down.

The drop-down thực đơn will show you three options:

Basic (faster)More data (slower)Schedule download

As a rule of thumb, it’s probably a good idea khổng lồ avoid using “Basic.” When you synchronize, you generally want to get everything.

You can use the “Schedule download” option if you want it to synchronize data when you’re away from your máy tính. It’s a good choice if you have sầu a lot of data to pull down và you don’t want to slow down your system while you’re working on other things.

For now, though, click on the “More data” option. A popup will appear asking if you want khổng lồ download data for all campaigns, campaigns already downloaded, or just campaigns that you select.

Again, less is usually not more in this case. It’s best to lớn opt for an all-or-nothing sync, otherwise you could kết thúc up with inconsistencies between AdWords Editor & your AdWords account.

Select “All Campaigns” and cliông chồng “OK.”

The application will show another popup that’s a status of the tải về process. Once that’s done, you’re all synced up.

Checking Your Changes in AdWords Editor

When you’ve sầu made changes in AdWords Editor, you need khổng lồ check them before you post to lớn AdWords.

Why? Because you might have made changes that won’t post.

Fortunately, it’s easy khổng lồ check your changes. Just cliông chồng on the “Cheông chồng Changes” dropdown at the top of the user interface.

That dropdown will show you two options:

Check changesCheck URL upgrades

The first option will kiểm tra all the changes that you made lớn your account. The second will check any URLs that you’ve sầu changed.

In either case, you’ll receive a notification if there are any issues. You’ll have sầu khổng lồ fix those problems before you can upload.

Posting Your Changes From AdWords Editor lớn AdWords

Once you’ve made changes in AdWords Editor, those changes aren’t automatically uploaded to AdWords. You have sầu lớn manually post them.

You bởi that with the “Post” drop-down that appears at the top of the user interface. If you cliông xã on that drop-down, you’ll see two options:

Post changesPost URL upgrades

The first option will post all your changes. The second one will post any URL changes.

Cliông xã on “Post changes” and a popup will appear. Within that popup, you’ll see a menu of your changes.

Once you’ve sầu reviewed your changes, cliông chồng “Post.”

AdWords Editor will show you a summary of your upload. You can also pause the upload process by clicking “Pause” in the popup. Cliông xã “Resume post” to continue it again.

Once the post is finished, cliông chồng “Cchiến bại.”

Getting Statistics

If you want lớn view analytics for a particular ad group or chiến dịch, click on “Statistics” on the menu bar at the top. From the drop-down that appears, click on the “Get Statistics” option.

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A popup will appear. At the top of the popup, specify the date range for your stats.

In the middle, on the left-hvà side, select the appropriate campaigns and/or ad groups. On the right-hand side, select the statistics you want khổng lồ view.

Finally, cliông chồng “OK” at the bottom of the popup.

A new popup will appear that shows you the status of your download. Once that’s completed, you can view the statistics.

To vì chưng that, cliông xã on “Campaigns” or “Ad groups” in the Manage panel on the left-hand side of the screen. Then, in the middle of the screen, click on one of the campaigns or ad groups that you specified in your tải về.

You’ll likely have lớn scroll khổng lồ the right khổng lồ see the stats you’re looking for.

As with all other synchronization efforts, it’s usually a great idea khổng lồ get all your stats at one time. That way, you can be sure that everything is up to lớn date.

Managing Campaigns in AdWords Editor

Cliông xã on “Campaigns” on the Manage pane in the left-hand sidebar. At the top of the table that appears in the middle of the screen, you’ll see a number of buttons that you can use to manage your campaigns.

The “Add Campaign” button lives up khổng lồ its name. Cliông xã on that when you’re ready khổng lồ launch a new campaign.

Keep in mind that the “Add Campaign” button is also a drop-down. You can use it to add a specific type of chiến dịch, such as a display network or đoạn phim campaign.

If you want to lớn add multiple campaigns quickly, clichồng on the “Make Multiple Changes” button.

A new popup will appear that shows you a table. Each row in that table represents a new chiến dịch.

At the very top of each row is a drop-down. Use that to lớn select the data that you’re specifying for the campaign.

For example, click on the drop-down and select “Campaign.” That field represents the name of the chiến dịch itself.

In Row #1, enter “Campaign 1” as the name of the first chiến dịch. In Row #2, enter “Campaign 2” as the name of the second chiến dịch.

Leave everything else alone for now. Cliông xã “Process” in the lower, right-hand side of the popup.

After a bit of processing, another popup will appear. At the top, you’ll see a danh mục of the changes you just made. At the bottom, you’ll see a danh mục of any errors or warnings.

You shouldn’t have sầu any errors or warnings, so just go ahead & cliông xã “Finish and review Changes” in the lower, right-hand side of the window.

Now, you’ll see some changes on the user interface. For starters, there will be a yellow bar at the top of the screen that indicates you have sầu some changes you need to lớn review. You’ll also see two buttons:: “Keep” and “Reject.”

Since you want lớn keep these changes, click on “Keep.”

Now, if you look at your các mục of campaigns, you’ll see Campaign 1 and Campaign 2 in addition to the campaigns that were already there. They’re invalid now, though, because you haven’t specified a budget for them.

Obviously, when you’re really creating new campaigns, you’d add a budget in the “Make Multiple Changes” popup. You’d also likely add a bunch of other information besides the campaign name itself.

That’s not important here, though. These campaigns are just for chạy thử purposes.

Keep in mind that while you’ve sầu just used the “Make Multiple Changes” button to add new campaigns, you can also use it to remove sầu campaigns as well.

Cliông xã “Make Multiple Changes” again. This time, select “Remove” in the Bulk Change Action drop-down that appears at the top of the popup.

In Row #1, type “Campaign 1” in the first column và select “Campaign” from the drop-down that appears at the top. Cliông chồng “Process” in the lower, right-hand side.

Again, you’ll see a status window. Cliông xã “Finish và Reviews Changes” just like you did last time.

Now, you’ll see that Campaign 1 has a line through it. That means it’s pending delete.

Cliông chồng the “Keep” button again in the yellow bar at the top. The campaign will be deleted.

There’s an easier way lớn delete campaigns, though.

Select Campaign 2 in the table. Click the “Remove” button at the top of the table. You’ll see that it deletes the new campaign.

Strangely enough, AdWords Editor doesn’t give you a warning asking if you really want khổng lồ delete the chiến dịch. Keep that in mind as you use the tool.

Next, clichồng on “Replace Text.” In the popup that appears, you’ll see that you can mass-edit multiple campaigns with just a few keystrokes.

For example, you can find & replace text for any field. Additionally, you can use the “Replace Text” feature to append text, change capitalization, change bids, and change URLs.

Managing Ad Groups with AdWords Editor

To manage ad groups, you’ll use the same type of user interface that you use for managing campaigns.

Get started by clicking on “Ad Groups” in the Manage panel on the left-hvà sidebar. At the top of the table that appears in the middle of the screen, you’ll see a number of buttons that you can use to manage ad groups.

Click on “Add Ad Group” to create a new ad group. A popup will appear asking you which chiến dịch you want to associate with the new ad group. Select a campaign & clichồng “OK.”

Your new ad group will have sầu a number of default values. You can change those by just clicking on it and making the appropriate modifications in the lower panel.

Once again, the “Make Multiple Changes” button is a huge time-saver. Cliông chồng on that to lớn see it in action.

A new popup will appear. On the left-hvà side, you’ll see a radio button that gives you two choices:

My data includes columns for campaigns and/or ad groupsUse selected destinations

If you select the first option, you’ll create a new campaign if you don’t specify that info when adding the ad groups. If you select the second option, you can specify which campaign applies to lớn all the ad groups you’re adding now.

On the right-hand side of the popup, towards the top, you’ll see a Bulk Change Action drop-down. Use that to lớn choose whether you’re adding, updating, or removing ad groups.

Use the table that appears on the right h& side of the popup to enter data. Each row represents a separate ad group.

Use the drop-downs at the top of each column in the table to lớn specify a data field. For example, select “Ad Group” khổng lồ specify the name of the ad group.

Once you’re done entering data, clichồng “Process” in the lower, right-hvà side of the popup.

A status window will appear. At the top, you’ll see a danh mục of changes you made. At the bottom, you’ll see a các mục of errors and warnings.

Clichồng on “Finish & reviews Changes.” The main screen will light up with colors showing that you’ve sầu made some changes.

At the very top, you’ll see a yellow bar. In that bar, you’ll see two buttons: “Keep” & “Reject.” Cliông chồng on “Keep” if you’re happy with the changes you made. Otherwise, cliông chồng “Reject.”

Once you vì that, your changes will take effect locally. You’ll need lớn post them khổng lồ your AdWords trương mục, of course.

Select an ad group in the table và then cliông xã “Remove” khổng lồ delete the ad group. Remember, though, AdWords Editor won’t give you a warning asking if you really want to delete the ad group. Be very careful about using that feature.

Finally, cliông chồng on “Replace Text’ to mass edit your ad groups. You can find và replace text, append text, change capitalization, change bids, & even change URLs.

Managing Keywords in AdWords Editor

Cliông xã on “Keywords” under “Keywords và targeting” in the Manage panel on the left-hand sidebar. The buttons that appear at the top of the table in the middle of the screen enable you khổng lồ manage từ khoá.

Clichồng the “Add Keyword” button to add a new keyword. In the popup that appears, select the ad group you want associated with the từ khóa.

Cliông chồng on “Make Multiple Changes.” A new popup will appear that enables you to lớn bulk add keywords.

On the left-hvà side of the popup, You’ll see a radio button that gives you two choices:

My data includes columns for campaigns and/or ad groupsUse selected destinations

If you select the first option, you’ll create a new chiến dịch and ad group if you don’t specify that info when adding the keyword. If you select the second option, you can specify which ad group applies to all the keywords you’re adding now.

On the right-hvà side of the screen, use the Bulk Change Action drop-down khổng lồ choose whether you’re adding, updating, or removing keyword.

In the table below, enter your new keywords data. Each row corresponds to lớn a single keywords.

Use the drop-downs at the top of each column to lớn specify a data field. For example, select “Keyword” to specify the name of the từ khoá itself.

Once you’re done entering data, clichồng on “Process” on the lower, right-hand side of the screen.

After some processing time, a status window will appear. At the top of that window, you’ll see a list of changes you made. At the bottom, you’ll see any errors or warnings.

Cliông chồng on “Finish và Reviews Changes” on the bottom of the window. You’ll see a yellow bvà at the top of the screen informing you that there are changes pending. You’ll also see a “Keep” và “Reject” button.

Click on the “Keep” to lớn preserve sầu any of the keyword changes that you just made.

If you want khổng lồ delete any keywords data, just highlight the keywords and click the “Remove” button at the top of the table.

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Use “Replace Text’ to lớn mass edit your từ khóa. You can find và replace text, appkết thúc text, change capitalization, change bids, & even change URLs.

Wrapping Up AdWords Editor

AdWords Editor is a powerful tool that enables you to lớn manage your AdWords campaigns while offline. It also makes your life easier by allowing you to lớn bởi vì mass-edits và bulk creates. If you haven’t yet started making your life easier with AdWords Editor, why not tải về it và give sầu it a try today?