Facebook ads 20% image grid template


You need khổng lồ run your ad through the Facebook Grid Tool (i.e., the Facebook Text Overlay Too) or your audience may never see it.

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You’ve sầu built your Facebook ad chiến dịch. You’ve come up with the perfect ad. Now it’s time khổng lồ run that ad chiến dịch and watch the clicks roll in, right?

Hold on. There’s still one more important step lớn take.

You need khổng lồ run your ad through the Facebook Grid Tool (aka Facebook Text Overlay Too, or Facebook text checker—more on that below) or your audience may never see it.
Bonus: Download a free guide that shows you how khổng lồ save sầu time & money on your Facebook ads. Find out how khổng lồ reach the right customers, lower your cost-per-cliông xã, và more.

What is the Facebook Grid tool?

In a nutshell: the Facebook Ad Grid Tool helps you build an ad that will reach more users by measuring how much text is on your ad image.

Ads with very little text get prioritized by the Facebook algorithm & have a correspondingly high reach. Ads with too much text will get penalized và have little or no reach.

So what’s the story?

Until recently, Facebook advertisers could cover their ad images with a maximum of trăng tròn percent text. That’s because Facebook found that ads with less than 20 percent text coverage performed better (i.e., received more engagement).

Examples of ads that break the trăng tròn percent text rule. Source: Facebook

The way ads were “tested” involved uploading the ad images inlớn a 25 rectangle grid (hence the name “Facebook Grid Tool”). If text was present in over trăng tròn percent of the rectangles, Facebook would reject your ad.

Users tended lớn find the system frustrating and arbitrary since it had as much to lớn vì with where your text was placed as how much text there was. The tool has since been replaced with a new system: the Facebook Text Overlay Tool.

How to lớn Use the Facebook Grid Tool

Using the new Facebook Text Overlay Tool is simple. It’s understanding what the results mean for your ad campaign that’s a little trickier.

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Step 1. Upload

Visit the Facebook Text Overlay page and upload your ad image.

Step 2. Receive a rating

The tool will give sầu your image one of four ratings: OK, Low, Medium, or High.

While the 20 percent rule does not technically apply anymore, these ratings are still based on the ratio between the text & imagery on your ad.

If your ad has a little too much text, it will be penalized and will reach fewer people.. If it has way too much text, then it may not run at all or reach very few people.

So, when building your ad, you want to ask yourself: how much text is too much? And what counts as text? More on that below.

How to lớn make sure Facebook approves your ads

The easiest way to lớn make sure your ads get approved is lớn include as little text as possible on your image. These are the images that will get the “OK” message in the Facebook Image Overlay Tool.

Facebook gives examples of what kinds of images apply to each category and how it will affect your ad’s reach.


The second thing khổng lồ keep in mind is what counts as “text” on an image. Yes, words, but also:

NumbersText-based logosWatermarks

Likewise, there are some kinds of text that don’t count as “text” under Facebook’s guidelines. Exceptions to lớn this rule include:

Book/album coversGamesProductsEvent postersLegal text
This ad is okay since the text is on a book cover

Remember: Facebook’s goal is khổng lồ keep newsfeed nội dung as unisize as possible, so that your friends’ content blends seamlessly with ads from brands. A catchy headline is nice, but when it comes lớn boosting your reach (và improving your Facebook ad conversions), the less text in your images the better.

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Use the Facebook Grid Tool khổng lồ streamline your ad creation process & ensure that your ad gets seen by your target audience.

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