If you’re looking to revamp your Facebook strategy, you must ensure you’re posting engaging content that your audience enjoys. Engaging nội dung is the key to increasing reach & interaction with your Facebook Page.

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If you’re curious about what you should post on your business Facebook Page that will resonate with your audience, we’ve sầu put together a danh mục of 15 different Facebook post ideas that are guaranteed to help increase engagement.

1. Ask questions

One great way khổng lồ start conversations with your audience is by simply asking questions. It seems so basic, and you shouldn’t use this for every post, but it’s still a powerful strategy.

Think creatively about the types of questions you can ask. You can work to get genuine audience và customer input đầu vào on business decisions. Or you can ask random questions that are relevant to your industry in an attempt khổng lồ get more engagement on your post.

Here’s a great example of Scholastic asking their followers a relevant question lớn their industry: “What are you reading today?”

Consider how you can also ask your audience relevant questions that are fun và easy to lớn respond to lớn. You may even generate future nội dung ideas from their responses.

2. Behind-the-Scenes

Another great Facebook nội dung idea is sharing behind-the-scenes (BTS) photos of your business. There are many ways to lớn bởi vì this. Show how products are made, introduce your employees, or include bloopers of other videos or campaigns.

We’re loving Typeform’s way of going BTS for National Pet Day by showing off some of their employees’ furry friends!

Consider ways that your business can get on a more personal cấp độ to cốt truyện quality nội dung & behind-the-scenes photos or stories with your Facebook audience.

3. Trending topics

One great way khổng lồ increase reach and engagement is khổng lồ post about trending topics people are talking about. Not only can this increase your chances of appearing in feeds, but people will be more likely lớn phản hồi on và tóm tắt your posts as well.

Our example here is a post by Dr. Seuss’s Facebook Page jumping on the trending topic of the age, staying trang chủ and social distancing.

The words “STAY HOME” are spelled out with little tokens from various Dr. Seuss books, staying relevant both to the brand & khổng lồ the topic at hand.

4. Branded graphics

Another great post idea – that honestly is perfect for every single online platform – is creating branded graphics with your company’s logo, fonts & colors incorporated.

These are perfect because they’re so versatile! Share quotes, memes, motivational sayings, relevant tips và more all in various branded graphics.

And these don’t all have to have sầu the same style, either. Bring various shades of your brvà colors inkhổng lồ the graphics lớn help them all look unique, add shapes và even use icons or illustrations to lớn help visualize what your text says.

Here’s a great example of a basic branded graphic from Chewy that any marketer can create using a DIY graphic kiến thiết program.

Create your own branded graphics to chia sẻ all across social media. Don’t forget to optimize your graphics based on each platform’s optimal image sizes.

5. Tell stories

Get personal with your audience. Telling stories is a great way lớn connect with your Facebook followers on a different cấp độ. And your story will depover on how small your business is.

This is a great example of a story told by a solopreneur, whose business surrounds her personal brvà. While these types of businesses bởi make it easier to get personal with storytelling, there are other ways khổng lồ make this work for nearly any brand.

Tell your own stories of how your business came khổng lồ be, cốt truyện hard parts of being a business owner or even allow your social truyền thông manager lớn have sầu fun with their role và be real about their own jobs (to lớn a point).

6. Videos

Facebook loves when users post videos, & they even have an entire “Watch” section dedicated khổng lồ đoạn phim alone.

This is why videos are great Facebook post ideas khổng lồ improve sầu your strategy. Create & giới thiệu them often, whether they’re basic stop motion videos, informational videos, educational videos or another type altogether.

Here’s a good example of a fun stop motion video from Campbell’s that helps engage users & create good feelings around their br&.

You don’t need a whole đoạn Clip production crew to lớn create đoạn Clip for Facebook either, and it’s important to lớn start using video clip sale in your regular strategy.

7. Product photos

This one probably seems obvious. Of course you want lớn mô tả your sản phẩm photos on your business Facebook post.

But highlight your products in creative ways in order khổng lồ have sầu effective Facebook posts.

How can you showcase your products with or without someone modeling them? Think about flatlays, themes related lớn upcoming holidays, or use or application shots và more.

Here’s a fun example by OREO showing off their product in a visually appealing way.

Come up with beautiful ways lớn chia sẻ your own hàng hóa photos khổng lồ make them as enticing as possible, increasing both engagement & conversions.

8. Infographics

Infographics are historically known for long data visualizations that can take up your entire screen, especially on a platkhung like Pinterest.

But infographics are sharable on every social truyền thông media platform, so long as you kích thước them appropriately.

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Here’s a great example from infographic creation platform Visme, sharing an infographic alongside their Facebook post.

Share your own informational charts and graphs on Facebook khổng lồ help educate your audience of industry trends.

9. Show your personality

Your business Facebook Page doesn’t have sầu lớn be all business all the time. In fact, it’s a great idea lớn show some brand personality off throughout your posts & post captions.

Here’s a great example of Lucky Br& letting their brand personality show through (while also remaining relevant on a widely trending topic – a twofer, if you will).

The best way khổng lồ honor this content idea while posting on Facebook is khổng lồ ensure you have sầu brand voice guidelines created so that everyone putting together social media nội dung for your company knows how far they’re able lớn go in terms of personality.

10. Blog posts

A tried and true Facebook post idea that will never go away: sharing your company’s blog posts.

Why? First of all, content marketing is just as important as social media kinh doanh, so you’re probably already creating both types of content. And second, this means you have sầu free nội dung to lớn nói qua on social media that can lead to lớn even more clicks to lớn your nội dung.

Content và social truyền thông just work together.

DigitalMarketer shows off how seamlessly content & social truyền thông media come together in their Facebook post.

Be just as informative by sharing your company’s blog content all across social truyền thông – but in a happy mixture with the rest of these Facebook nội dung ideas as well.

11. Industry tips

Sharing tips và tricks of the trade is a great way to lớn increase engagement and reach with your audience. They’re likely always after more intel, so the more you can provide, the better.

Here’s an example of a Sprout Social Facebook post sans any other type of media. It’s a text-only tips post (albeit including some emoji for visual effects) that still does a great job informing và grabbing the attention of Facebook users.

Share your own industry tips and tricks, and decide whether you want to mô tả text-only statuses (something we should probably all consider every once in awhile) or create branded graphics or videos lớn accompany them.

12. Contests and giveaways

Want a surefire way lớn grab user attention and increase engagement? Host a conkiểm tra or giveaway prize that your target audience would be interested in. It’s a great way to lớn increase reach, br& awareness, engagement and overall followers.

We say relevant lớn your target audience because if you give sầu something lượt thích an ipad away, literally anyone could be interested in entering. Instead, if you’re a bodybuilding-focused thể hình, you might want khổng lồ select a prize that’s much more nibít, lượt thích an entry inkhổng lồ a local competition or year’s supply of protein powder.

Here’s a great example of a relevant Facebook giveaway that DiGiorno did on Pi Day (although most people love pizza, it works out perfectly if their actual product is pizza).

The best prize for a conchạy thử or giveaway is hàng hóa or a subscription khổng lồ your service, but if your business runs a bit differently, consider what else only your specific audience would be interested in.

13. Discounts and sales

In the same vein, cốt truyện any major sales or offering discounts you may be running. This can be especially fun if you create flash sales or Facebook-only discounts for your followers. It’s a great way to lớn reward people for liking your Facebook Page.

Here’s an example from Anthropologie sharing a big sale they had going on for Facebook followers.

Because this type of content also converts well, discount and sale alert posts are great ideas for promoting on Facebook as well.

14. Post at optimal times

While this is less of a content idea, it’s still a good Facebook posting tip in general. Make sure your nói qua your Facebook posts at times when your audience is online & engaged, or you could miss out on a lot of interaction.

Sprout Social gives you the opportunity khổng lồ select optimal sending times when publishing your Facebook content, helping you reach the most people possible.


15. Test various posting frequencies

What I love sầu most about social media sale is that there’s no one-size-fits-all strategy for every business.

While there may be some overarching best practices, there will always be some nội dung ideas và tactics that work better in some industries over others.

This is why it’s a good idea lớn chạy thử different posting frequencies lớn see what works for your business và your audience.

Many media companies find that they have sầu enough content and dem& that they post to lớn their Facebook Page every hour or so, while other B2B companies might only post new nội dung once a week.

It’s a good idea to lớn try out different frequencies until you find your happy medium of nội dung creation and audience engagement.

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Create Your Own Awesome Facebook Posts

Ready to put these Facebook post ideas to the test? Start creating and scheduling nội dung khổng lồ your own business Facebook page. Learn even more about optimizing your social truyền thông media strategies with our không lấy phí social truyền thông media toolkit.