Facebook text overlay tool


The best billboards dem& your attention with bold fonts, in-your-face messages, & bright, eye-catching graphics. The best Facebook ads take the exact opposite approach.

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If you want lớn reach và engage with potential customers on Facebook, you need to create ads that blend as seamlessly as possible inkhổng lồ the rest of the nội dung on their newsfeeds. This means focusing on simple, high-unique images, straightforward messages, và most importantly: minimal text.

Facebook knows that the best performing ads include images with little to no text, which is why they created the 20% rule. This rule states that in order to lớn run an image-based ad on Facebook, your image(s) must contain less than 20% text.

For a complete guide to creating Facebook ads, kiểm tra out our article here.


Facebook advertisers are not allowed lớn cover their ads" images with more than 20% text. This rule applies lớn both single image and carousel ads run on Facebook and Instagram. There are a few key exceptions -- discussed here.

It"s important khổng lồ note that the 20% rule only applies to text that covers images attached lớn your ad. It does not include text on your ad outside of images, like the mô tả tìm kiếm copy or call-to-action button.

There are a few exceptions to lớn the 20% rule, including images of book covers, album covers, event posters, video clip games, và some hàng hóa images that contain text (e.g., a cereal box). Text-based logos are not an exception khổng lồ the 20% rule, and will be counted as text when Facebook Review your images.

So, why exactly does the Facebook 20% rule exist? It all comes down to what users want lớn see và engage with in their newsfeeds. Ads with less overlay text actually perform significantly better than images crowded with text, so the rule actually creates a better experience for both users and advertisers.

Facebook Text Overlay Tool

When Facebook review your ad images, they examine how much of your images are covered by text. While you"re creating an ad, it can be tricky to lớn evaluate the exact percentage of text covering your image -- fortunately, Facebook provides a tool you can use lớn kiểm tra before you even submit your ad for Reviews. You can access that tool right here.

1. Ad With Acceptable Text Overlay


Your best approach when creating a Facebook ad is to use little to lớn no text.

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In this example of an ikhuyến mãi ad image, there"s only a small text-based biệu tượng công ty & no other copy.

An ad with a simple image like this will blend more easily into lớn users" newsfeeds và is much more likely lớn gain exposure và engagement aao ước your target audience.

2. Ad With Minimal Text Overlay


In the next example, there"s an extra line of text.

This image technically passes the 20% rule, but the extra line of text means you risk your ad being seen by fewer people.

Instead of adding copy to your image, try adding it directly into lớn the toàn thân copy of your ad.

3. Ad With Excessive Text Overlay

This final example is exactly what Facebook does not want to lớn see:

This ad contains too much text over the image. The information displayed here could easily be incorporated into lớn the body copy of your ad, creating a much cleaner look in users" newsfeeds.

While it"s tempting khổng lồ throw important information onkhổng lồ your images like this, you risk having your ad rejected by Facebook or alienating users who are turned off by the busy copy.

Here"s a simple rule to remember: the best way khổng lồ capture users" attention on Facebook is khổng lồ use an eye-catching image with no text. The 20% rule isn"t just an arbitrary standard -- it helps advertisers reach their target audiences more effectively, and prevents users" newsfeeds from becoming overwhelmed with disruptive sầu advertisements.

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Editor"s note: This post was originally published in June 2019 và has been updated for comprehensiveness.