You’ve sầu probably heard by now that Facebook are actively shutting down advertising accounts that aren’t following their advertising guidelines. This is a good thing when the advertiser is clearly trying lớn bởi vì something shady by breaking the rules.

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But what about those of us who vì chưng our best lớn adhere lớn Facebook ad policies & guidelines? How can we make sure we don’t over up having our Facebook ad tài khoản shut down?

I’ve never had an tài khoản shut down, but I’ve spoken to lớn lots of people who have sầu and I’ve sầu heard plenty of stories where people thought they were doing the right thing & still got shut down.

It can be really damaging for people to lớn rely on Facebook advertising lớn generate revenue, & trying to lớn get the account re-instated can be a very difficult process.

Most people focus on making sure their actual ads on Facebook are compliant with Facebook ad policy.

The part that often gets overlooked is the landingpage that those ads are sending people to lớn.

One of the most comtháng reasons I see for ads being rejected or accounts being shut down is due to the trang đích, not the Facebook ads themselves.

Running ads that take people directly to lớn a landing page, opt-in page, squeeze page, sales page, or whatever else you might điện thoại tư vấn it is perfectly fine in Facebook’s eyes. You just need to lớn make sure that, lượt thích your ads, the trang đích cần seo is compliant with Facebook’s guidelines as well.

In this post you’ll learn how to create a Facebook trang đích cần seo that won’t get your ad tài khoản shut down và will help you actually increase conversions.

NowI’ll walk you through everything you need lớn consider to lớn make sure your Facebook landing page is compliant with Facebook’s advertising guidelines.

Note: I"ve sầu also created a miễn phí one-page checkmenu for you lớn use as a quick reference instead of coming baông chồng to this massive post every time you create a new trang đích.

Grab a copy of the không tính phí checkdanh sách here

1. Maintain good ‘Ad Scent’

Ad Scent is the links between your Facebook ad và your landing page. Having good ad scent means having similar copy, images, headline, fonts, colours and/or language between your ad & your trang đích cần seo.

In other words, you want to lớn make sure that your ad looks & feels the same as your landing page.

There are lots of ways to maintain good ad scent.

One way is to lớn use the same image that you use in your ad somewhere on your trang đích.

You could use the same heading on both your ad và trang đích cần seo.

Or you could use the same colour palette in your ad as you do on your landing page.

The idea is lớn make sure people feel lượt thích they have sầu been taken to the right place after clicking on the ad. The last thing you want is for someone lớn clichồng on the ad & then feel lượt thích they’ve been sent somewhere that they weren’t expecting.

Having strong ‘Ad Scent’ not only helps keep you in Facebook’s good books, it also helps increase conversions. This is definitely something you should always consider when running Facebook ads, no matter where you are sending the user.

If you’re promoting clicks lớn a blog post, one of the simplest ways to achieve good ad scent is to lớn use the feature image from your post as your Facebook ad image.

Here is a great example from Sprout Social, taken from my news feed:

Below you can see the Facebook news feed ad.

Notice it uses the text ‘5 Habits of Successful Social Media Managers’. Also take note of the image they’ve sầu used.


Now you can see the landingpage we are taken lớn after clicking the ad.

Notice that they’ve sầu used a very similar image on the trang đích as in the ad.

Also, the page heading is ‘5 Habits of Successful Social Media Managers’, which is the text we saw in the ad.


It’s obvious as soon as I hit the trang đích that I’m in the right place and I’m going lớn get what I expected when I clicked the ad.

2. Links that take people away from the page

This might contradict advice you’ve seen elsewhere about optimizing conversion rates for landing pages, but you need khổng lồ have external link on your trang đích cần seo if you’re running Facebook ads khổng lồ it.

Facebook don’t like you sending people to landing pages that are a ‘dead end’. They should be able khổng lồ navigate from your landing page to your main web site or somewhere that they can find out more about you & your business.

The main reason for this is making sure that advertisers are legitimate. Not many legitimate businesses have sầu only a single landingpage và no other website or presence.

Make sure you include a link on your landingpage lớn something lượt thích your homepage, blog, about page, sitemap, or anything else where people can learn more about you or your business.

Cheông xã out this example from Bing

This is a trang đích cần seo that people are directed to after clicking a Bing ad on Facebook.

The Facebook ad promised a miễn phí voucher, and you can see the prominent button in the middle of the trang đích cần seo to lớn clalặng that offer.

But you’ll also notice at the top of the page there is a thực đơn with links to lớn help visitors get more information và learn more about Bing ads. These types of links are what Facebook likes to lớn see on a landing page.


You don’t necessarily need a full thực đơn lượt thích Bing have sầu used in this example, but I highly recommkết thúc including at least one liên kết that takes visitors away from the landingpage.

3. Include a liên kết to your privacy policy

In addition lớn including external link, you also need khổng lồ liên kết to your Privacy Policy.

This wasn’t always the case, but a privacy policy is no longer optional if you’re creating a Facebook trang đích cần seo.

The privacy policy explains lớn people how you intend to lớn use their data, how it will be stored, how long it will be kept for, how khổng lồ liên hệ the company & more.

Creating a privacy policy doesn’t have to be difficult. There are online services that you can use (usually for a fee), or you can use a WordPress plugin to lớn generate one for you.

Personally I lượt thích the không tính tiền WordPress plugin called Aulớn Terms of Service và Privacy Policy. You just answer a few questions and it will create a Privacy Policy & a Terms of Service document for your website. Really quichồng và easy!

Let’s look at an example from Infusionsoft:

As you can see, all it takes is a liên kết to your Privacy Policy in the footer of the page to make sure you are compliant.


4. Disable all pop-ups for your landing page

Facebook doesn’t lượt thích landing pages that use automated pop-ups.

If you’ve got some site-wide pop-ups or welcome mats installed, you should disable them for your Facebook landing page.

Even the exit-intent style pop-ups are a no go if you’re running Facebook ads lớn the page.


You can however use popups that are triggered by a button press.

For example if your landingpage has a button that says ‘cliông chồng khổng lồ sign up now’ that presents a pop-up box for the user to enter their gmail address when pressed, that’s ok.

Chechồng out the image below for an idea of what I mean by this.


5. Always put your Facebook trang đích on your own domain

Facebook doesn’t like sending traffic to particular URL’s, particularly those owned by landing page services.

It’s not that these services aren’t legitimate, in fact most of the ones you’ve probably heard of lượt thích Clickfunnels, Leadpages, Instapage, etc. are extremely reputable, trustworthy companies.

The reason Facebook doesn’t lượt thích sending traffic khổng lồ these domains isn’t 100% clear, but it may be because of a very small percentage of their users doing the wrong thing và getting the domain name blacklisted.

You can however use popups that are triggered by a button press.

For example if your trang đích has a button that says ‘click to lớn sign up now’ that presents a pop-up box for the user khổng lồ enter their email address when pressed, that’s ok.

Cheông xã out the image below for an idea of what I mean by this.

So what does this actually mean?

It means you should not sover people from a Facebook ad to a landingpage with a URL like:

Instead, place the landingpage on your own tên miền. The URL should then look something lượt thích this:

How vì you place a landingpage on your own domain?

The method varies depending on how you create your landing pages.

If you use a website developer to create custom landing pages for you then it’s extremely likely they will always be on your own domain name. if you’re unsure, just double check with your website developer.

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If you’re using a landing page creation service like Clickfunnels, Instapage or Leadpages, the method varies slightly for each but it’s always quite simple.

All of the services I just mentioned offer a WordPress plugin that allows you to easily put landing pages on your own domain. That’s the easiest way to lớn bởi it and the way I recommend.

All you need to vì chưng is install the WordPress plugin and follow the instructions lớn ‘import’ you landing pages inlớn your WordPress site.

6. Make sure the offer in your Facebook ad matches the offer on your landing page

This is a fairly common mistake that leads to ads getting rejected, & often it’s unintentional.

Your landing page must closely match the offer that is presented in your ad. You should always make sure you aren’t misleading users by showing them one thing in an ad and sending them khổng lồ a trang đích that offers something different.

This is something that Facebook really don’t like because it damages the user experience. They do not want users to lớn feel lượt thích they’ve been duped inkhổng lồ clicking on ads.

Be careful lớn make sure your landing pages matches what you’re promising in your ad và you will be fine.

For example:

If your ad offers a coupon for a không tính phí movie ticket, but the landing page offers a coupon for a miễn phí iTunes movie tải về it’s not going lớn be compliant with Facebook’s guidelines.

The are similar, but the user expects a ticket khổng lồ the cinema when they cliông xã the ad. However when they reach the landingpage they are getting a digital download instead.

7. Don’t include anything that prevents users from leaving or closing your landing page

You’ve sầu probably seen those annoying pop-up boxes that appear when you try lớn leave a page or cthua your browser before.

The ones that usually say something like ‘Are you sure you want to lớn leave? If you leave this site you will thua kém your special offer…..’. And they generally have sầu a button to lớn confirm you want khổng lồ leave and one to stay.

They usually look something lượt thích this:


These are a big no-no if you’re running Facebook traffic to lớn the page. Make sure you turn them off for your Facebook landing pages.

Honestly, they are extremely annoying and usually only used by shady websites anyway. I’d suggest turning them off on any pages you own, but that’s just my opinion.

8. Don’t include any content that’s banned by Facebook

You know that it’s important to stiông xã lớn Facebook’s advertising guidelines when you’re creating Facebook ads.

One of the things covered by the guidelines is the type of content that is prohibited.

It’s important lớn note that these guidelines don’t just apply to your Facebook ads. They also apply lớn your landing page. You should never include any nội dung that is prohibited by Facebook in your landingpage.

Even if your ad is miễn phí of prohibited nội dung, if it’s on your trang đích cần seo you risk getting your advertising account shut down.

Another thing to note is that Facebook update the advertising guidelines very regularly. Make sure you check them every time you are creating a new Facebook landingpage.

9. Your landingpage must not trigger any automatic downloads or auto-play videos

This one is fairly simple.

When a person visits your trang đích cần seo, it should not trigger an automated tải về of any kind.

Any videos on the page also shouldn’t autoplay.

If a person is presented with a request lớn save a file when they visit your landingpage it’s a red flag for Facebook.

Even if it’s something harmless like an ebook you promised that downloads as soon as they hit the page, it’s not allowed. The user must be in control. They need to lớn cliông chồng a button to lớn trigger a tải về or click play khổng lồ start watching a Clip.

Again, you probably don’t need to worry too much about this one. This is something that the vast majority of people don’t bởi vì, simply because there aren’t many legitimate reasons to lớn vì chưng it.

10. Make sure there is nothing misleading about your landing page

This is another rule that is in place in order khổng lồ protect Facebook users from being deceived.

You should always make sure that your offer is very clear và people know exactly what khổng lồ expect when they opt in or sign up for your hàng hóa or service. There should be no surprises, no matter how small.

Your trang đích needs khổng lồ include all of the details of your offer, including the fine print (or a links lớn it).

Another important thing to lớn note is your landing page must deliver EXACTLY what you promised in the ad.

If the ad promises instant access khổng lồ a video clip, but your trang đích cần seo requires an gmail address before the visitor can watch it, then it’s not instant. That means your trang đích isn’t in compliance with Facebook’s guielines.

Here’s another example:

If you’re asking people to sign up for a miễn phí trial that automatically bills them after 2 weeks, you need to lớn tell them clearly that the free trial ends in 2 weeks & they will be billed at that time.

Simply promoting the 2 week trial without telling them that they will be billed after 2 weeks will lvà you in Facebook’s bad books.

11. Make sure the page has no errors and is not still ‘under construction’


You would think that this would be obvious, especially when we’re talking about a page that you’re paying money to lớn send traffic lớn. But it seems that some people still run Facebook ads khổng lồ landing pages that have errors or aren’t finished.

Usually it’s just a bug or laông xã of testing that causes the problem.

To avoid this, make sure everything is up and running & working properly before you launch your ad campaign.

Triple check everything & demo any forms with your own tin nhắn address khổng lồ confirm it all works.

Another tip is to test your page on all of the major browsers (Chrome, Firefox, Safari) before running your ad chiến dịch. It may look good on one, but not work properly on another.

Spending a little bit of extra time checking everything could save sầu you from getting ads rejected và possibly getting your FB account flagged, as well as prevent you from wasting money.

If you want lớn take things a step further, you can work on improve sầu the loading time of your trang đích cần seo. This is a proven way khổng lồ actually increase conversions because if a page takes too long to load, people just leave.

To check your site"s load speed you can use the Google PageSpeed Insights tool. You can also kiểm tra how fast your web host is performing using this Server Speed Checker.

12. Include the Facebook retargeting pixel

This one won’t help you protect your Facebook ad trương mục, but it will help increase the performance of your advertising campaigns.

The Facebook retargeting pixel lets you retarget previous website visitors with Facebook ads. It’s an extremely powerful sale tool that allows you khổng lồ significantly reduce your ad costs if used wisely.

I’ve covered this topic in detail in a previous post about the Facebook retargeting pixel, so I won’t go into lớn it too much here.

Basically you want to lớn make sure you’ve added the Facebook retargeting pixel to lớn your trang đích cần seo before you start your Facebook ad chiến dịch.

This will allow you to run Facebook ads just khổng lồ those people who have visited your landing page but who haven’t opted-in, bought your sản phẩm etc.

These highly targeted ads help khổng lồ encourage people who have expressed interest in your product or service to lớn come back khổng lồ your trang đích và sign up or buy your product or service.

13. Make your Facebook landing pagemobile optimized

This is another tip for improving the performance (conversion rate) of your Facebook landingpage.

Not having a sản phẩm điện thoại optimized landing page won’t get your ads rejected or account banned, but it will affect the performance of your advertising campaigns.

To put this into lớn perspective, 44% of Facebook users only access the service through a Smartphone device, according khổng lồ this article from Venturebeat. That means they never use it on a desktop device at all!

So it your landingpage doesn’t display properly on mobile, it’s possible that up lớn 44% of people who click your ad won’t see your trang đích cần seo as you intended.

Most trang đích builders lượt thích the ones I mentioned previously offer mobile optimized templates. Likewise, a lot of WordPress themes support di động now as well.

That doesn’t mean you should assume your page looks good on thiết bị di động. Always check your landing on a mobile device (even a few different ones lượt thích iPhone & ipad tablet if possible) before you run ads to lớn it.


Make sure you follow these13 tips for every Facebook landing page you create & you’ll be well on the way to keeping your Facebook advertising trương mục safe.

Unfortunately lượt thích most things in life, there are no guarantees. At the over of the day Facebook use their discretion when deciding on which ads to reject và when an trương mục gets shut down.

But by following these steps you’ll greatly increase your chances of staying on Facebook’s good side and keeping your ad trương mục safe.

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So you don’t have sầu khổng lồ come back to this huge post every time you create a trang đích, I’ve created a checkmenu for you with all 13 steps.

Grab a copy of the không tính tiền checkmenu và keep it handy khổng lồ look through every time you create a new landing page.