How to get more facebook likes: 10 tactics that actually work


Having a Facebook Business Page makes it easier for people khổng lồ discover and interact with your br& online. Find out how khổng lồ mix one up here.

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Creating a Facebook business page doesn’t have to lớn be difficult. You likely already have all the photos, text, và ideas you need khổng lồ build your Facebook business page. You just need lớn sit down and work through a few simple steps lớn get your page up và running.

Need some motivation to lớn get started? Consider that 2.5 billion people use Facebook every month, and more than 140 million other businesses already use Facebook lớn connect with that massive audience.

So, let’s dive sầu inlớn how to create a Facebook tài khoản for a business. Follow these steps khổng lồ launch your page by the kết thúc of the day.
Bonus: Download a không tính phí guide that teaches you how khổng lồ turn Facebook traffic inlớn sales in four simple steps using

How to create a Facebook page for business

Before you can sign up for your Facebook business page, you need to log inkhổng lồ your personal Facebook tài khoản. But don’t worry—the information from your personal tài khoản will not be publicly visible on your business page.

So, if you’re not already logged inkhổng lồ your personal account, log in now, then dive into lớn the Page creation steps.

Step 1: Sign up

Go to lớn

Select the type of page you want to lớn create: business/brand or community/public figure. In this post, we’ll assume you’re creating a page for a business or brand, so cliông chồng the Get Started button for that option.


Next, enter your business information. For your page name, use your business name or the name people are likely to lớn search for when trying lớn find your business.

For category, type a word or two that describes your business and Facebook will suggest some options. If your business falls into more than one of the category options, choose the one your customers are most likely to think of when they think about your business. We’ll show you how to add more categories later.


Once you choose your category, the box will expvà to ask for a few further details, lượt thích your address và phone number. You can choose whether khổng lồ make this information public, or khổng lồ show only your city and state.

When you’re ready, cliông xã Continue. chú ý that doing so indicates your acceptance of Facebook’s Pages, Groups & Events Policies, so you might want to kiểm tra those out before you proceed.

Step 2. Add Pictures

Next, you’ll upload profile và cover images for your Facebook page. It’s important to lớn create a good visual first impression, so choose wisely here. Make sure the photos you choose align with your brand & are easily identifiable with your business.

You’ll upload your protệp tin image first. This image accompanies your business name in search results and when you interact with users. It also appears on the top left of your Facebook page.

If you have a recognizable br&, using your logo sản phẩm is probably a safe way to go. If you’re a celebrity or public figure, a picture of your face will work like a charm. And if you’re a local business, try a well-shot image of your signature offering. The important thing is khổng lồ help a potential follower or customer to recognize your page immediately.

As we explain in our post on the best image sizes for all social networks, your Facebook profile picture displays at 170 x 170 pixels on desktop and 128 x 128 pixels on mobile. It will be cropped to lớn a circle, so don’t put any critical details in the corners.

Once you’ve sầu chosen a great photo lớn, click Upload Protệp tin Picture.

Now it’s time to choose your cover image, the most prominent image on your Facebook business page.

This image should capture the essence of your br& và convey your brand personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on Mobile. The image must be at least 400 pixels wide & 150 pixels tall, but the recommended form size to upload is 7đôi mươi x 315 pixels.

Once you’ve sầu selected an appropriate image, click Upload a Cover Photo.


Ta-da! You have sầu a Facebook business page, although it is extremely sparse.

Of course, while the skeleton of the Facebook Page for your business is now in place, you’ve sầu still got some work to bởi before you nói qua it with your audience. Don’t worry—your page is not yet visible to the public. (We’ll make that happen later in this post.) What you see now is a preview.

Step 3: Create your username

Your username, also called your vanity URL, is how you tell people where to lớn find you on Facebook.

Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it khổng lồ be easy to type & easy to remember. Your business name or some obvious variation of it is a safe bet.

Clichồng Create Page
in the left menu to lớn phối up your vanity URL.

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Cliông chồng Create Username when you’re done. A box will pop up showing you the liên kết people can use to connect with your business on Facebook and Messenger.


Step 4: Add your business details

While you might be tempted to leave sầu the details for later, it’s important khổng lồ fill out all of the fields in your Facebook Page’s About section right from the start.

As Facebook is often the very first place a customer goes to lớn get information about you, having it all there is important. For example, if someone is looking for a business that’s open till 9, they want to confirm this information on your page. If they can’t find it, they’ll surely keep looking until they find another place that’s more forthcoming.

To start filling out your business details, cliông chồng Edit Page Info in the top menu. From this screen you can tóm tắt all the important information about your business.


This is a short description that appears in search results. It should be just a couple of sentences (maximum 255 characters), so there’s no need to lớn get too elaborate here. We’ll show you where lớn add a longer mô tả tìm kiếm later.


Here you’ll see the category you entered in Step 1. If you like, you can add additional categories here khổng lồ make sure Facebook shows your page to lớn all the right people.


Liên hệ

Add all the contact details you want to make public, including your phone number, website, và gmail.


If you have a physical storefront or office, check to make sure that your location is marked correctly on the maps. You can also add details about your service area, so people know, for example, which neighborhoods you deliver khổng lồ.


If your business is open lớn the public during specific hours, enter those here. This information appears in search results.

Extra options

If relevant, enter your impressum, price range, and privacy policy liên kết. An impressum is a legal statement of ownership, và it is generally only required in some European countries.

Cliông chồng Save Changes under each section to implement your changes as you go.

Step 5. Tell your story

You’ve sầu filled in all the simple details about your business, but there’s not much here yet to tell people why they should engage with your business on Facebook.

Fortunately, there’s a section of your Facebook business page where you can add a longer description of your business. To access it, clichồng See more in the left thực đơn, then click About, and then clichồng Our Story on the right-hand side.

In this section, you can add a detailed mô tả tìm kiếm of what your business offers customers and why they should Like or Follow your Page. This is a great place lớn phối expectations. How will you interact with fans through your Facebook Page? Offer a compelling reason for them lớn stiông xã around.

Enter a headline and text for your story, then upload a relevant phokhổng lồ. When you’re finished, clichồng Publish.


Step 6. Create your first post

Before you start inviting people lớn like the Facebook Page for your business, you should post some valuable content. You can create some of your own posts, or mô tả relevant content from thought leaders in your industry.


You could also create a specific type of post lượt thích an sự kiện or product offer—just clichồng one of the options in the Create box at the top of your page.


Make sure that whatever you post offers value for your visitors when they arrive at your Facebook page, so they’ll be inclined khổng lồ stick around.

Step 7: Publish your page và invite an audience

Your Facebook business page now represents a robust online presence that will make potential customers & fans feel comfortable interacting with you. It’s time lớn hit that big green Publish Page button in the left-h& menu.


That’s it! Your page is live sầu & visible lớn the world. Now you need to get some fans!

Start by inviting your existing Facebook friends lớn like your page. Use your other channels, lượt thích your website and Twitter, khổng lồ promote it. Add “follow us” logos on your promotional materials và tin nhắn signature. If you’re comfortable doing so, you can ask your customers reviews you on Facebook, too.

To grow your audience quickly, check out our post on how to lớn get more Facebook Likes.

How to lớn optimize your Facebook business page

Now that you’ve sầu mastered the basics of how to create a Facebook page for business, it’s time to think about ways to optimize your page. These strategies will help maximize engagement so you meet your Facebook kinh doanh goals.

Here’s a quiông xã đoạn Clip overview of the steps you can take to optimize your Facebook business page. We’ll dig inlớn these components in more detail below.

Add a gọi to action

There are hundreds of reasons why people visit your business on Facebook, and you may not be able khổng lồ provide them with all the information they need right on your page. But you can provide them with a way khổng lồ get it by setting up a call-to-action (CTA) button.

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Facebook’s built-in CTA button makes it very easy to lớn give sầu the consumer what they’re looking for, including allowing them to lớn engage with your business in real life.

The right CTA button will encourage visitors lớn learn more about your business, siêu thị, download your app, or book an appointment.