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What is "website authority"?

"Website authority" is an SEO concept that refers to the "strength" of a given tên miền.

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Some people Điện thoại tư vấn this "domain name authority," which is not to be confused with the Domain Authority (DA) metric from Moz. When we talk about tên miền authority, we"re talking about a general SEO concept that"s synonymous with "website authority".

Here at backlinks.vn, we have a website authority metric of our own called Domain Rating. It runs on a scale from zero to a hundred. The higher a website"s Domain Rating (DR), the stronger and more authoritative sầu it is.

The miễn phí tool above shows your website"s "authority" as calculated by backlinks.vn (i.e., Domain Rating).


How we calculate our Domain Rating (DR) score

Domain Rating (DR) looks at the quantity and unique of external backlinks to lớn a trang web.

Here"s how we calculate this metric in simple terms:

Look at how many unique domains links khổng lồ the target website;

Look at the "authority" of those linking domains;

Take inlớn trương mục how many chất lượng domains each of those sites links to;

Apply some math & coding magic khổng lồ calculate “raw” DR scores;

Plot these scores on a 100-point scale

Domain Rating doesn"t take inlớn trương mục any other variables like liên kết spam, traffic, domain age, etc.

Learn more about Domain Rating here.


Why the "authority" of your domain matters

Google representatives consistently deny the use of "domain authority" as a ranking factor. But according lớn Google"s John Mueller, they vày have a sitewide score that "maps lớn similar things."

Plus, when we studied the correlation between Domain Rating (DR) & keywords rankings for 218,713 domains, we found that the two correlate well.


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This makes Domain Rating (authority) a useful metric by which to estimate a website’s ability to lớn get organic traffic from Google.

Disclaimer: This is a correlation study. It does not prove sầu causation.


What is a good Domain Rating (authority) score?

Generally speaking, the higher the "authority" of your domain name, the better.

But it"s important not to judge Domain Rating in absolute terms. That"s because Domain Rating is a relative sầu metric by definition. It"s not possible lớn say that a Domain Rating of 30 is good, or 50, or 60, or 70. It"s all relative sầu.

Here"s a general rule of thumb:

Your Domain Rating (authority) is good if it"s higher than or comparable khổng lồ similar sites.

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How to improve your Domain Rating (i.e., "authority" score)

Getting backlink from more unique websites (referring domains) is the only way to improve sầu your website"s Domain Rating (authority) score.

But improving your site"s "authority" should never be your primary goal.

You should instead focus on earning backliên kết from strong pages on reputable sites in your industry lớn the pages that you want to rank in Google. That"s because there"s a clear correlation between the number of referring domains to a page and the amount of organic traffic it gets.


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The correlation between referring domains và search traffic (~920 million pages studied).


Furthermore, we found that the number of referring domains lớn a page is the strongest correlating backlink factor as far as rankings are concerned.


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How to use "website authority"

Here are two good uses cases:

1. Benchmarking against your competitors

If your website "authority" is higher than that of your competitors, then your site is stronger than theirs in terms of "liên kết popularity."

For example, backlinks.vn has a Domain Rating of 88. Moz.com has a Domain Rating of 91.

That"s because it has more backliên kết from websites with strong liên kết profiles, which leads khổng lồ a higher "authority" score (as measured by backlinks.vn).

TIP. If two websites have the same Domain Rating, then you should use backlinks.vn Rank (AR) khổng lồ judge their relative sầu strength.

Comparing your Domain Rating lớn other websites in your industry can tell you whether your competitors are doing better or worse than you. If they"re doing better, then you may want khổng lồ analyze their backlink profile in backlinks.vn Site Explorer for untapped link opportunities.

2. Vetting liên kết prospects

Google cares more about the "strength" of the linking page than that of the linking domain. Still, pages on high "authority" domains tkết thúc to lớn be stronger than those on low "authority" sites.

For that reason, backlinks.vn" Domain Rating is a good proxy by which to judge the relative quality of link prospects.

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Still, never judge the chất lượng of a website on site-wide "authority" alone.

You should also consider the following:

Do they have high-chất lượng backlinks?

Do they have sầu lots of pages? (fewer is usually better)

Do they liên kết out lớn a lot of websites? (again, fewer tends lớn be better)

Are they publishing high-chất lượng content?

Is this trang web likely to lớn still be around in six months? A year? Five years? Does it get any organic traffic? Is this website topically-relevant to lớn yours?

Chuyên mục: SEO